Showing posts with label AmericanJournalismReview. Show all posts
Showing posts with label AmericanJournalismReview. Show all posts

Monday, December 1, 2008

Letter to the editor of American Journalism Review

Published in American Journalism Review, December 2008-January 2009

Philip Meyer's "The Elite Newspaper of the Future" (October/November) was very enlightening to me, but perhaps not in the way he intended. I absolutely agree with his assessment that "the newspapers that survive will probably [have] some kind of hybrid content: analysis, interpretation and investigative reporting in a print product that appears less than daily, combined with constant updating and reader interaction on the Web." And I agree that "the information age has created a demand for processed information. We need someone to put it into context, give it theoretical framing and suggest ways to act on it." Newspapers' core audiences will indeed be "the educated, opinion-leading, news-junkie" people who "demand ... quality" that goes beyond "stenographic coverage of public meetings, channeling press releases or listing unanalyzed collections of facts."

But rather than being earthshaking in itself, I would argue that his apparently recent realization of these truths of the modern media market tells us a great deal about what has gone wrong in the mainstream media. Meyer's ideas could have been taken verbatim from the editorial and business plans of any of the hundreds of alternative newspapers around the country – many of which have been flourishing for years.

Now comes Meyer, saying the work we in the alternative press have been doing for years is the "future," even the "elite"! The daily papers that have turned up their noses at our work may now not only acknowledge our existence, but deign to follow our lead in search of what we already have: a sustainable model with extremely high print readership and rapidly growing audiences online!

Which is all by way of saying Meyer is absolutely correct – just incomplete. And in the name of completeness, I want to note that his piece does one disservice to leaders of daily newspapers, by suggesting the solution is a matter of developing "hybrid content." Not quite. The solution, for many of you, is figuring out what is actually happening in the communities you wish to serve, and how to reach people who have long since given up on you. But you'll have to compete with those of us who are already doing it.

Jeff Inglis
Managing editor
Portland Phoenix
Portland, Maine