Sidebar: This one won't fail

Published in the Portland Phoenix

When he’s describing Ocean Properties’ plans for a public market at the end of a 1000-foot pier off Commercial Street, Bob Baldacci, the governor’s oldest sibling, sounds a heck of a lot like someone promoting the old Portland Public Market, which closed in 2006 after years of charging tenants elevated rent for low-traffic space.

He talks about an emphasis on local sources of food, how attractive it will be to residents and visitors, how much support for local merchants there is in Portland, how handy the nearby parking will make it as a stop for people shopping downtown. All of which were true at the previous market, but the attractiveness never outweighed the hassle — it was a block off Congress Street, the free parking was always empty, and nobody ever stopped down there just for fun.

But Baldacci's picture changes right at the end: fishermen will be able to unload the day’s catch right at the market, supplying both the restaurant and the merchants. Those merchants will be wholesalers as well as retailers, meaning their sales volume could be far higher than the Public Market’s pedestrian-dependent vendors. (The slow demise of the Portland Fish Exchange could even cause some businesses to move to the new space.)

It might be just the ticket. Or it might be just like its predecessor, doomed to fail from the beginning.

Park it: Both proposals for the Maine State Pier are missing something big

Published in the Portland Phoenix

If you believe the Portlanders who worked on the Olympia Companies proposal for redeveloping the Maine State Pier, the competition between their outfit and Ocean Properties, led by former US senator George Mitchell and Bob Baldacci, is simple: big money versus local ideas. Which isn’t entirely true.

Both firms have local ties, and connections elsewhere, and are backed by incredibly wealthy men. The Two Big Names (respectively, the cousin and brother of the governor) have teamed up through Ocean Properties, a New Hampshire-based firm (owned by a billionaire Mainer whose company is paying a lower business-tax rate than if it were based in Maine), backed by firms from Portsmouth, Portland, and Yarmouth. The Portland-based Olympia Companies (led by a multi-millionaire Mainer) have assembled a collective of nine firms from Portland and two from Massachusetts to do the planning work.

If you believe the local daily paper, the two proposals are largely the same and equally good. That’s not entirely true, either.

The ideas submitted in response to the city’s request for plans to repair and refit the Maine State Pier into something that enhances the city’s waterfront both economically and aesthetically have similar budgets ($90 million for Ocean and $91 million for Olympia) and similar ideas for how much area should be dedicated to retail, hotel, open space, cruise-ship terminal operations, ferry loading, and other uses.

But even on paper, the plans are radically different. And each of them has a major flaw that may prevent either from ever actually turning the decrepit and collapsing Maine State Pier into something other than an ugly remnant of Portland’s working waterfront.

Olympia’s plan shows full-color vistas, including a projected view from the intersection of Commercial Street and the Franklin Arterial that has a wide grassy swath leading down to the water between curved building facades and a clean, convenient ramp for cars to get on the Casco Bay Lines ferries. (Imagine! the picture seems to say aloud, if you could see the water from Commercial Street without looking through dingy alleys or vast parking lots!) This is a view to kill for.

Ocean Properties opens its plan with a three-color sketch of a big-box-store-like “public market” (see the sidebar for why the gov’s bro says this one won’t fail) with an 80-car parking lot right in front of it. Real nice. Just what we need — another parking lot smack on the waterfront. To make matters worse, Olympia’s view from Commercial and Franklin all the way down to the water is, in Ocean’s plan, a 350-space parking garage (that brick facing will look great).

For one project, the parking makes everything ugly; for the other, there’s no such worry. It makes choosing easy for the public, and for councilors, right? Not so fast.

Parking is precisely the difference between the two projects: Ocean Properties’ plan includes that giant garage and the street-level parking lot, for a total of 430 parking spaces, of the 608 the project would use at peak capacity under city guidelines. (The city allows developers to build fewer spaces than their projects would appear to require.) This will no doubt be the subject of major community objection, because parking is ugly.

Olympia’s proposal doesn’t raise that kind of concern. It’s a beautiful plan, but partly because it has no parking at all. Well, that’s not entirely fair. Olympia’s plan does include an unspecified but very small number of “short-term on street parking” spaces for people to drop off or pick up ferry passengers, or pop into some of the businesses in the new development. But the company admits its project would use 440 parking spaces at peak demand under current city guidelines, which would require the company to build as many as 220 new ones as part of the project.

The company has, however, set aside $13 million to spend finding parking, possibly, its proposal says, “with long term leases in either the Casco Bay Lines Garage or the Ocean Gateway Garage.”

That’s a nice idea. Except that the Casco Bay Parking Garage (which is not owned by Casco Bay Lines) has a seven-year-long waiting list to get even one reserved parking space. And the 700-plus-space Ocean Gateway Garage is not yet built, but is sized to accommodate the tenants and visitors in the Ocean Gateway project, so relying on that garage to lease out a large portion of its spaces may be a bit wishful.

The only remaining option will be — you guessed it — building a parking garage. Thirteen million is plenty for a big one: at the going rate of between $15,000 and $20,000 per space to build a parking garage, it could be between 650 and 870 spaces — significantly larger than the city-owned Spring Street garage next to the Cumberland County Civic Center, which has just over 500 spaces.

So Portlanders — and specifically the city councilors — are left to decide between an ugly-but-practical project backed by big names that will not significantly improve Portland’s waterfront aesthetics, or a beautiful project that will require a big shiny new parking garage somewhere nearby. Where, exactly, would it go? That’s a choice we can all look forward to.

Failed suburban paper tries again in the city

Published in the Portland Phoenix

A branch of the Portland Press Herald that couldn’t keep a weekly newspaper afloat in the suburbs has shifted to a new publication geared to compete directly with the Portland Phoenix.

As described, the new paper will be what the industry refers to as a “faux alt” — a “youth-oriented” weekly that attempts to imitate genuine alternative papers such as the Phoenix. A press release announcing the change says the new publication will include coverage of the local arts scene, as well as “household tips and repair ideas . . ., budget tips, . . . (and) recipes” targeted at 27- to 37-year-old people living between Brunswick and Old Orchard Beach, and inland from Portland to Windham.

Similar efforts by other daily-newspaper companies around the country have resulted in terrible failures, including the closure of the Miami Herald’s Street Weekly in January 2005, after six years of financial losses. And this January, the Tampa Tribune’s attempt, Orange, folded after just 20 weeks of publication. Industry statistics show that daily newspaper readership is nose-diving — especially among younger audiences. These faux alts are an admitted marketing ploy to deliver younger readers to advertisers.

The Press Herald has tried before: in the early ’90s (going up against the alternative Casco Bay Weekly in its heyday) the daily planned Go magazine as a stand-alone publication, but after suffering low newsrack pickup, it was demoted to an entertainment insert in the Thursday Press Herald. And in the summer of 2006, there was the Old Port Times, an advertorial product covering Portland night life that appeared briefly and has never again been heard from.

The staff of the new paper will be substantially the same staff as worked at the Community Leader, a three-year-old effort by a division of the Press Herald to attack the Forecaster (owned by the Lewiston Sun Journal, making the Leader part of a daily newspaper battle-by-proxy) in its home turf of Falmouth and Freeport.

In a letter to readers in last week’s final edition of the Community Leader, its publisher — who is keeping his job — outright admitted that former readers and advertisers “are in good hands with the Press Herald and our competitive publishers” — meaning the Forecaster and the Sun Journal won, hands down.

The new weekly publication’s name reflects the Press Herald’s apparent plan: Switch. And while the paper, like its daily parent, will likely depend at least in part on sources answering questions over the phone, Switch’s top brass appear to be following the Press Herald execs’ lead on handling calls they get from reporters — which is not to return them at all.

Portland Phoenix, the best in New England!

Published in the Portland Phoenix

The Portland Phoenix had its best year ever at the New England Press Association (NEPA) awards banquet on Saturday, taking home 15 awards, including 10 for first place.

We also scored the New England-wide contest’s highest honor — George A. Speers Newspaper of the Year, awarded for overall excellence in editorial content and presentation.

Our advertising and production departments won first place in Advertising General Excellence, the highest honor given for those departments.

Both Portland Phoenix staff and freelancers won first place in Local Election Coverage, for reporting on the 2005 election.

Freelancer LANCE TAPLEY won first place in Government Reporting, for “Burning Money” (February 17, 2006), about how the state failed to negotiate bulk-discount prices for its Low-Income Home Energy Assistance Program, which provides heating oil to poor and elderly Mainers. Tapley also won second place in Investigative Reporting, for his ongoing series on torture in the Maine State Prison’s Supermax unit.

Former staff writer SARA DONNELLY won first place in History Reporting for “Record Keepers” (September 1, 2005), her coverage of Portland historians’ efforts to preserve local artifacts and information. Donnelly also won second place in General News for “Grass Roots Fire Fight” (June 9, 2006), a look at the Maine Green Party’s internal conflicts and struggle to survive.

Freelance writer WHIT RICHARDSON won first place in Sports Reporting for “Sky Society” (July 14, 2006), which profiled the culture of Portland’s Ultimate Frisbee-playing community.

Managing editor JEFF INGLIS won first place in the General News category for “Armory Arts Center” (January 6, 2006), a story envisioning what could become the future of the abandoned South Portland armory. (The building has since been purchased by the city of South Portland and turned into a garage for city trucks and general storage space, as the city council attempts to determine a long-term plan for the building.)

Our advertising and production staff won several awards, as well.

They had a clean sweep of the Local Ad — Color category, taking first, second, and third places. And they won first place in Advertising Campaign, first place in Local Ad — Black-and-White, and second place in Self-Promotion.

Celebrating a year-long effort — alone

Published in the Portland Phoenix

Moes Haven, an alt-rock duo who are just as happy to write and record admittedly “terrible” songs as they are to create good ones, have completed their year-long project of recording a 30-minute album for every day of 2006 (see “An Album A Day,” by Dana Jones, January 13, 2006).

To mark the accomplishment, Matt Farley, one of the band’s two members, will taking a week off work, between February 2 and 10, and listening to his own music (182.5 hours of it) for eight days straight. Farley’s goal is to sit through every song of 2006, in order, without leaving his apartment in Manchester, New Hampshire.

For obvious reasons, he expects to be alone for almost the entire time — except for weekends, when his Moes Haven partner, Tom Scalzo, will make the trip up from Boston to play video games and listen.

Farley has invited members of the media to the party — including representatives of the Portland Phoenix, Late Show with David Letterman, The New York Times, and publications based as far away as Texas, as well as friends and family. “I don’t expect anyone to come,” he says. Perhaps that shouldn’t be a shock: Farley plans to sleep through much of the music himself.

“I have a five-disc changer,” Farley says, noting that he can fit two 30-minute albums onto a single CD. “I can sleep through up to five hours at a time,” before having to wake up and reload the CD changer.

But the effort to create has always been more of what drives Moes Haven than any prospect of what others might define as success. They make “a little money” every month from people who buy selections from their 313-song selection on iTunes. (Farley notes the irony of “strangers paying us to listen to our songs, while our friends and family tell us to turn them off.”)

No one need worry about a live show. “We don’t even know how to play most of our songs,” having written and recorded most of them fairly quickly, and moved on almost immediately to the next.

Next up — apart from a 16-track professionally mastered collection of their best songs from 2006, Victory Is Ours (For Now), due out perhaps in time for the listening party, or shortly thereafter — is a five-year self-imposed silence.

To keep fans on the hook, though, after three years, the group will make some live recordings of new songs and secretly stash them between the pages of books in libraries around New England, as detailed in the last cut on the album that showcases the best songs they wrote in December. It’s called “Moes Haven’s Five Year Plan,” and describes what the band hope will become a popular treasure hunt for their newest material. If history is any predictor, the band’s members will be the only ones to hear nearly all of those songs, too.

On the Web
Moes Havens: moeshaven.com