DIY Education: Save some dough and take our classes!

Published in the Portland Phoenix; these are my contributions to a piece co-written with Deirdre Fulton and Nicholas Schroeder

In light of recent budget cuts in average Americans' bank accounts, and the increasingly skyrocketing cost of higher education, Phoenix University (we regret the acronym, but University of Phoenix was taken) has opened its (paper) doors. We will be offering the following classes for the fall semester. Enrollment is free, homework is optional, tests may involve life-threatening danger, and credit is not redeemable for actual university degrees. Nevertheless, what you learn here at PU will help prepare you for the rest of your life.

Here's our list of syllabi. (You didn't think you'd ever see that word outside "real" academia, did you?)

Underwater Basket Weaving

After years of use and abuse as a joke gut course on campuses throughout the English-speaking world, Phoenix University is offering this as a real class.

• First you'll need to learn the basics of weaving baskets.

Basic Basket Making: All the Skills and Tools You Need to Get Started edited by Linda Franz, Stackpole Books, 2008.

Weaving Country Baskets by Maryanne Gillooley, Storey Publishing, 1996.

• Then you'll need to get familiar with spending time underwater.

Scuba Diving by Dennis Graver, Human Kinetics, 2009.

The Certified Diver's Handbook: The Complete Guide to Your Own Underwater Adventures by Clay Coleman, International Marine/Ragged Mountain Press, 2004.

• For more advanced reading, or if you plan to spend extended periods of time at this activity:

Ocean Outpost: The Future of Humans Living Underwater by Erik Seedhouse, Springer, 2010.

Diver Down: Real-World SCUBA Accidents and How to Avoid Them by Michael Ange, International Marine/Ragged Mountain Press, 2005.

• Getting to know the underwater materials that may be available:

Illustrated Key to the Seaweeds of New England by Martine Bohnsack-Villalard, Rhode Island Natural History Survey, 1995.

Seaweeds by David N. Thomas, Smithsonian Books, 2002.

Seaweed Biology: Novel Insights into Ecophysiology, Ecology and Utilization edited by Christian Wiencke and Kai Bischof, Springer, 2012. (Particularly Part V, which relates to economic and industrial uses of seaweed.)

• Should you wish to take your efforts beyond the introductory level, consider choosing your work location from this book.

Fifty Places to Dive Before You Die: Diving Experts Share the World's Greatest Destinations by Chris Santella, Stewart Tabori and Chang, 2008.

Advanced Burger-Flipping

A lab course, this involves not only lecture on the physics of momentum, friction (those burgers are slippery!), and thermodynamics (you have to cook with something), but also extensive on-grill work to ensure those who complete the course are proficient at keeping themselves safe, hygienic, and healthy while serving simulated food to paying members of the public.

• We start with the basics:

Hamburger: A Global History by Andrew F. Smith, Reaktion Books, 2008.

The Hamburger: A History by Josh Ozersky, Yale University Press, 2009.

Hamburger Heaven: The Illustrated History of the Hamburger by Jeffrey Tennyson, Hyperion, 1995.

• We also survey the hamburger landscape:

Hamburger America: Completely Revised and Updated Edition: A State-by-State Guide to 150 Great Burger Joints by George Motz, Running Press, 2011.

• We explore the economic and nutritional issues at hand:

Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser, Harper Perennial, 2005.

Chew On This: Everything You Don't Want to Know About Fast Food by Charles Wilson and Eric Schlosser, Houghton Mifflin, 2007.

Food Inc.: A Participant Guide: How Industrial Food is Making Us Sicker, Fatter, and Poorer — And What You Can Do About It edited by Karl Weber, Public Affairs, 2009.

• Then we delve into direct workplace preparation:

Fast Food, Fast Talk: Service Work and the Routinization of Everyday Life by Robin Leidner, University of California Press, 1993. Still the classic study of McDonald's Hamburger University. (No, credits don't transfer!)

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman, HarperBusiness, 2010.

• And finally we discuss recipe innovation:

Burger Bar: Build Your Own Ultimate Burgers by Hubert Keller and Penelope Wisner, Wiley, 2009.

Architecture 201: Illuminating Basement and Garage Dwellings

Architects are known for spending lots of effort placing and sizing windows. But many spaces have limited daylight available. We explore the theory and practice behind providing ample illumination in otherwise dark spaces.

• From the foundations:

Lighting Design Basics by Mark Karlen, James Benya, and Christina Spangler, Wiley, 2012.

The Architecture Of Light: A textbook of procedures and practices for the Architect, Interior Designer and Lighting Designer by Sage Russell, ConceptNine, 2008.

• We build to specifics of residential areas:

The Home Lighting Effects Bible: Ideas and Know-How for Better Lighting in Every Part of Your Home by Lucy Martin, Firefly Books, 2010.

Studio Lighting Anywhere: The Digital Photographer's Guide to Lighting on Location and in Small Spaces by Joe Farace, Amherst Media, 2011.

• And then narrow to basements and garages:

Basement Ideas That Work: Creative Design Solutions for Your Home by Peter Jeswald, Taunton Press, 2007.

Ultimate Guide to Basements, Attics & Garages: Plan, Design, Remodel by the editors ofHomeowner magazine, Creative Homeowner, 2007.

• With an ending on the topic of how to light the ultimate dark room, a theater:

Stage Lighting Design: The Art, the Craft, the Life by Richard Pilbrow, By Design Press, 2000.

New Techniques in IPO Promotion: Standards and Practices of Cardboard Sign Usage

If you're going to stand on the side of the road asking passing drivers to invest in your latest lifestyle opportunity, you need to know how best to present that opportunity. Most people are discerning about which initiatives they back. We explore the successes — and failures — of seeking public investment via cardboard sign.

• Get a glimpse of the life you could achieve:

The Man Behind the Cardboard Sign by Viola Daugherty, FriesenPress, 2012

• Hone your strategy and campaign message:

Getting Results From Crowds: The definitive guide to using crowdsourcing to grow your business by Ross Dawson and Steve Bynghall, Advanced Human Technologies, 2011.

CrowdFund Your StartUp!: Raising Venture Capital using New CrowdFunding Techniquesby Rupert Hart, CordaNobelo, 2012.

Unlocking Kickstarter Secrets: Crowdfunding Tips and Tricks by Mario Lurig, Amazon Digital Services, 2012.

How I Raised Over $35k in 30-Days To Write My Book by Jim Kukral, Digital Page Launch, 2012.

The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media by Kevin Lawton and Dan Marom, McGraw-Hill, 2012.

• Get technical, and go beyond the basics:

Initial Public Offerings: A Practical Guide to Going Public by David Westenberg, Practicing Law Insititute, 2011.

The Entrepreneur's Guide to Raising Capital by David Nour, Praeger, 2009.

Progress on a Shoestring: Introductory Non-Profit Management

In the event your existence feels like a non-profit for some time after graduation, we delve into the important issues relating to making a difference even when you're not making a living.

• We learn to make the best with what you have right now:

Living on Angel Hair Pasta: How You CAN Live on a Thinner-Than-A-Shoestring Budget by Joy Eclaine, Discover, 2007.

Life on a Shoestring: Living Within Your Meansby Julia Reece, CreateSpace, 2012.

• We look at ways to further your education and live even better, and more cheaply:

How to Go to College on a Shoe String: The Insider's Guide to Grants, Scholarships, Cheap Books, Fellowships, and Other Financial Aid Secrets by Anne Marie O'Phelan, Atlantic Publishing, 2008.

Living Homes: Stone Masonry, Log, and Strawbale Construction by Thomas Elpel, Hops Press, 2010.

• And then we delve into building your resources for the future:

Nonprofit Kit For Dummies by Stan Hutton and Frances Phillips, For Dummies, 2009.

Leap of Reason: Managing to Outcomes in an Era of Scarcity by Mario Morino, Venture Philanthropy Partners, 2011.

Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals by Darian Rodriguez Heyman, Jossey-Bass, 2011.

The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit by Trey Beck and Jacob Smith, Trey+3 Media, 2012.

Starting & Building a Nonprofit: A Practical Guide by Peri Pakroo, Nolo, 2011.

Nonprofit Sustainability: Making Strategic Decisions for Financial Viability by Jeanne Bell, Jan Masoaka, and Steve Zimmerman, Jossey-Bass, 2010.

• We close the semester by studying how others move from shoestrings to shoe leather.

The Millionaire Next Door: The Surprising Secrets of America's Wealthy by Thomas Stanley and William Danko, Taylor Trade Publishing, 2010.

Deal Dyamics: Sociological Implications of Groupon, Coupons, and Bargain Hunting

The core course in economics required of all students, this class will teach you how to get the most for your dollar.

• Introduction to extreme couponing and economizing:

Coupon Quick Start Guide - The Easiest, Fastest Way to Serious Savings and Free Groceries by Angela Newsom and William Chad Newsom, Family Lore Publishing, 2011.

Coupon Millionaire: How to Save Money and Make Money with the Art of Couponing by Nadine Brown, Amazon Digital Publishing, 2011.

Pick Another Checkout Lane, Honey: Learn Coupon Strategies to Save $1000s at the Grocery Store (2nd edition) by Joanie Demer and Heather Wheeler, Krazy Koupon Lady, 2012.

The Lazy Couponer: How to Save $25,000 Per Year in Just 45 Minutes Per Week with No Stockpiling, No Item Tracking, and No Sales Chasing by Jamie Chase, Running Press, 2011.

Cut Your Grocery Bill in Half with America's Cheapest Family: Includes So Many Innovative Strategies You Won't Have to Cut Coupons by Steve Economides and Annette Economides, Thomas Nelson, 2010.

• Learning about Groupon and social marketing:

The Trend For Using Coupons, Groupons And Incentive Cards To Save Money And Stimulate Business In This Unstable Economy by Lee DeAngelo, Webster's Digital Services, 2011.

Groupon's Biggest Deal Ever: The Inside Story of How One Insane Gamble, Tons of Unbelievable Hype, and Millions of Wild Deals Made Billions for One Ballsy Joker by Frank Sennett, St. Martin's Press, 2012.

To Group Coupon Or Not: Small Business Guide to Groupon, Google Offers, LivingSocial and Others by Rags Srinivasan, Amazon Digital Services, 2011.

Groupon: You Can't Afford It — Why Deep Discounts are Bad for Business and What to do Instead by Bob Phibbs, Beyond the Page Publishing, 2011.

Inside Groupon: The Truth About The World's Most Controversial Company by Nicholas Carlson, Business Insider, 2011.

• Turning your bargain-seeking mindset into cash:

Barcode Booty: How I found and sold $2 million of 'junk' on eBay and Amazon, And you can, too, using your phone by Steve Weber, Weber Books, 2011.

• Extra credit: If you wish to explore the five-finger discount savings methodology, please first read Crime and Punishment by Fyodor Dostoevsky. Then explain it in one sentence, of between 14 and 30 days.

Driving Expenses: Not all toll hikes are created equal

Published at thePhoenix.com

The Maine Turnpike Authority has decided to increase tolls, starting November 1, to raise $21 million in additional revenue for highway maintenance and debt repayment. The steepest hikes will be for commercial trucks, but most drivers will take a hit. That said, depending on what routes you drive, you might see no increase at all. And if you switch from paying cash to getting an E-ZPass, in some cases you can even lower your toll rate from what you pay now.

You probably guessed a toll hike was coming, what with the reports on Maine Turnpike Authority fiscal excesses dating back many years (see "E-ZPass on Ethics," by Lance Tapley, August 4, 2006) and the more recent jailing of 23-year MTA head Paul Violette for stealing between $150,000 and $230,000 in MTA funds to subsidize an extravagant lifestyle. Present MTA executive director Peter Mills swears the latest rate hike has nothing to do with those misdeeds, but many of his board of directors, and many of his employees, are holdovers from that era (see "Many Maine Turnpike Enablers Still in Power," by Lance Tapley, August 5, 2011).

So what's changing? Right now, the major barriers on the Turnpike charge $1.25 at West Gardiner, $1.75 at Gray/New Gloucester, and $2 at York. They'll go up to $1.75, $2.25, and $3, respectively. E-ZPass users pay on a more varied scale partly based on the distance they actually travel on the highway, but apart from the free trips between Lewiston, Auburn, and Sabbatus, everybody pays at least 50 cents per trip. (E-ZPass users are guaranteed at least the same toll rates as cash payers, so you'll never pay more, but often pay less.)

We broke down the numbers to find some interesting tidbits.

• Of the 314 total variations on trips on the pike (from every exit to every other available exit, northbound and southbound), 92 — just shy of one-third — won't see any toll increase at all. Most of these are trips in the greater Portland area, such as driving to Gray from Rand Road on the Portland-Westbrook line, though some no-increase trips cover a lot of ground, like going from the "Portland North" exit 53 to exit 19 in Wells.

• And 94 trips, including 46 of those seeing no increase at all, will cost the same whether you use cash or an E-ZPass. So if, for example, you drive from Gray to Kennebunk, you'll pay $1.50 no matter what. And driving from Kennebunk to Gray will cost you the same $1, cash or E-ZPass, before and after the rate change.

• For 76 trips, nearly a quarter of the possibilities, converting to E-ZPass as the new rates take effect will actually save you money over the cash payments at the current rates. (A driver entering the Turnpike by driving south on I-295, heading to New Hampshire or Massachusetts, at present pays $3 cash — $1 at the 295-Pike interchange, and $2 in York — or $2.50 E-ZPass. The new rate will be $4 cash or $2.85 E-ZPass. So you can drop that $3 to $2.85 by switching.)

• For an additional 11 trips, switching to E-ZPass will let you avoid an increase and keep the same toll rate you had when paying cash. For example, driving to Portland North from Lewiston, Auburn, or Sabbatus will cost $2.25 cash or $1.75 with E-ZPass; the old rates were $1.75 cash and $1.50 with a pass.

• On long trips, E-ZPass savings increase. Driving the full length of the Turnpike, for example, from Augusta to York (or vice-versa) at the moment costs $5 in cash, or $4.80 with an E-ZPass. Starting in November, it will run you $7 cash or $6.45 E-ZPass. Rather than saving just 20 cents, you'll save 55 cents per trip.

• Very short trips can have wide cost variations depending on how you pay. At present, if you go from Wells to York, you pay $2 in cash but just 80 cents with an E-ZPass. That difference will only grow with the new rates: $3 cash, or 90 cents E-ZPass.

• Some trips that previously saw no savings will see modest breaks for E-ZPass users under the new rates. Drivers who used to enter at the Gray tolls heading to the Portland area didn't see any benefit to using E-ZPass, because they paid the same amount either way. Now, they'll save at least 10 cents each time.

If you're considering switching from cash to an E-ZPass, you should know a few more things:

• If you get an E-ZPass, it costs $10 plus 5 percent tax for the device. New Hampshire charges $8.90; Massachusetts gives them out for free.

• As in other states, you have to pre-load the device with at least $20 in credit, with tolls deducted from your balance as you drive, rather than shelling out cash. (There's a certain irony about paying up front to an organization so it can pay down its debts.)

• By the time the toll change takes effect, you'll be able to order an E-ZPass online in Maine — a new initiative, though New Hampshire and Massachusetts have had it for years. MTA spokesman Dan Morin says states with online ordering have significantly higher E-ZPass participation.

• If you want to sail through a toll area at highway speeds, you'll still need to go to New Hampshire for that modern convenience. In Maine, E-ZPassers have to sit in the traffic jams just like everyone else.

Press Releases: It's an online world now

Published in the Portland Phoenix

The Portland Press Herald editorial crew needs some lessons on online communication and Internet copyright law. This is clear in the wake of a recent dustup the paper had with a woman who took a photo in October 2010, posted it on Flickr way back then, and was very surprised to find at the top of the PPH's front page, and prominently online, on August 7.

The picture was the crux of a Press Herald story covering part of the ongoing revelations about Reverend Bob Carlson, who killed himself in November 2011 when allegations began surfacing that he sexually abused minors. In this development of the matter, which is being covered exhaustively in other media, former Husson University president William Beardsley (now the state's conservation commissioner) confronted Carlson in 2006 about an allegation of some sort of sexual misconduct. The reverend resigned from his post as campus chaplain; Beardsley claims he told Carlson not to return to campus. The photo is evidence that Carlson did visit campus for official events after that conversation.

Having learned of the photo's existence on Flickr, the paper downloaded the photo from the online site to run in print and online, describing the photo as taken by "the former administrative assistant to Rodney Larson, dean of the School of Pharmacy."

It appears, then, the PPH knew the identity of the person behind the camera. And the photo was clearly marked on Flickr as "© All Rights Reserved" But the paper never contacted that person, despite the contact-the-photographer button Flickr provides on every page.

The post-publication exchange with the shooter in question, Audrey Slade, raises questions about the paper's understanding of good online conduct.

She wrote twice to PPH brass, asking them to take the photo down. On August 9, managing editor Steve Greenlee wrote back, claiming the paper "could not, by deadline, determine who the photo belonged to" and saying the paper determined it could use the photo in part because it was "on a public site (Flickr), available for anyone to view, with no obvious indication of ownership." Greenlee also claimed "there was no contact information for the account holder on the Flickr page."

In a blog post about the situation, Slade wondered about the ethics of basing an entire article on her photos, and all but identifying her, without contacting her, either for comment or for permission. She noted Flickr's message button, and added, "perhaps since they were able to see my name attached to my flickr page, they could have googled me, thus finding . . . my email address." She also noted that her job title was nowhere to be found on Flickr, so the paper clearly had additional information about her identity.

The paper answered with a post of its own, admitting the reporter "neglected to click the message button on Flickr." (That button is how I reached Slade to speak to her about this situation.)

After admitting sin by omission, the paper then gave three reasons it published the photo without contacting her and without credit: "The photo was viewable by the public with no privacy settings. The image was central to a story of great public interest. Naming the photographer without her permission would have pulled her into a controversy unnecessarily."

The second one is true, and the only excuse of the three that's even reasonable. The third reason might hold water if the article hadn't all but named her. As for the first, the Press Herald's own photos are "viewable by the public with no privacy settings" — but we can be sure the PPH would send its lawyers after anyone who used them without permission or credit.

The paper later took the photo down and told Slade it would pay her $300. She wrote back, saying it had been four days, and therefore $400 was in order — as well as a public apology. She's gotten a check for the full amount, but she's still waiting on the apology.

Community Building: Mosque welcomes visitors

Published in the Portland Phoenix

Don't believe what you read or hear in the news about Muslims. "Instead of taking it from the media, it's better to take it from people who are educated in the religion," said imam Mohamed Ibrahim, speaking in Somali and using a translator, at an iftar gathering Monday night at the Maine Muslim Community Center in Portland.

Attending were not just the community center's regular congregants, but community members, neighborhood residents, and city officials (whose ranking member was Police Chief Mike Sauschuck).

The iftar breaks the fast that observant Muslims keep between sunup and sundown during the Muslim holy month of Ramadan (when the Quran was first revealed to the Prophet Mohammed). The community center, which includes a mosque, has been in its location at the corner of Fox and Anderson streets since 2007; it was in May 2011 that the members were able to buy the building, and renovations finished last August. So the gathering marked an anniversary of sorts — as well as an opportunity for further engagement between the Muslim community and the wider population of Portland.

Recalling the support the group found when, shortly after the building was purchased, it was defaced with graffiti in the wake of the killing of Osama bin Laden by American troops, board president Mohamud Mohamed said the center wants to welcome neighbors all the time, not just in crises. "We don't need the people only the difficulty day," he said.

The solution, he proposed, was one laid out in a proverb he translated as: "The animal they understand each other when they sniff each other. The people understand each other when they talk together."

The gratitude to those who attended from among the Muslim leaders was palpable — and oft-repeated in remarks from several of them — and the welcome was genuine, filled with smiles and excellent food. (A surprise: lasagna, which entered Somali cuisine through Italian colonizers.)

But there was an element of defensiveness as well. While inviting attendees to return, and noting that any community members who are interested may visit at any time, Imam Ibrahim cautioned against believing stereotypes and fear-mongering. "Islam is a religion of peace," he said.

This was perhaps most vividly represented when, partway through the meal, the muezzin's call resounded through the building, and worshipers stood up from their plates or came in from outside. Lining up on the carpet, facing the mihrab (the niche in the wall indicating the direction of Mecca), roughly 70 men and boys (women pray separately) bowed and knelt, pressing their foreheads to the ground while whispering prayers.

This weekend will see the observance of Eid al-Fitr, the really big feast and community gathering marking the end of Ramadan; the exact timing depends on when the crescent moon is first sighted here in Portland, and the location of the observance is still being determined because of scheduling conflicts at the Portland Expo, where celebrations have been held in the past.

Press Releases: Avoiding the issues

Published in the Portland Phoenix

Governor Paul LePage's "Gestapo" mess has largely subsided, but ripples remain — among them key insights into the squeamishness of Maine journalists, and the information thereby denied to the people of the Pine Tree State.

By now, we've all heard that the guv's July 7 radio address equated the IRS with the Nazis' secret police. He got thrown under the bus by his own press aide for personally changing his scripted radio address, failed to apologize by expressing regret for others' offense (rather than for his own misstep), repeated and embellished the comparison when approached by a Vermont reporter, and then ultimately issued an actual apology in his July 14 radio address — as well as, we're told, private ones to members of Maine's Jewish community.

The first remarkable thing was the conduct of the reporter, Paul Heintz of the Burlington alt-weekly Seven Days. When LePage said the IRS was "heading in the direction" of becoming an agency dealing death (during a July 12 fundraiser for a Republican gubernatorial candidate in Vermont), Heintz asked the question so many of us here in Maine — LePage fans and haters alike — wanted to ask: "Are you serious?" (LePage was, and kept digging his hole deeper.)

Maine reporters aren't really known for asking uppity questions of this — or any — governor. It's not just a LePage thing, though the guv has regularly bullied journalists to a degree unheard of in prior administrations. We all remember his campaign-trail threat to punch a reporter in the face, and telling another her question was "bullshit." But reporters are generally known for standing up to bullies — even at risk of their own lives. Not here.

And of course LePage's communications staff shields him from the press pretty completely. Can you think of the last time LePage held a press conference with questions from the media — or even a public question-and-answer session where his staff didn't filter the inquiries? And his performance on transparency is abysmal — he and top administration officials don't even take notes in meetings any more, concerned that those documents would be available to the world under public-records laws.

But then again, LePage appears at all kinds of public events, announced in advance by press releases from his office, no doubt hoping for positive coverage highlighting whatever it is that he's doing. If Maine's reporters really wanted an answer from the governor, they know how to find him, on schedule and in person.

The second remarkable thing was the fruit that reporter's questioning bore for a public interested to know what their governor thinks on key issues of the day.

As was revealed under Heintz's questioning, the Gestapo comparison is clear evidence of LePage's deep misunderstanding of the provisions of the Affordable Care Act. Sure, LePage knew what the Gestapo did ("they killed a lot of people"), but more to the point, he thought the IRS was going to end up doing something similar by somehow forcing health-care "rationing" on Americans. (Side note: He appears either to approve or be unaware of the rationing we now experience, in favor of the rich.)

Heintz's interview broke the news that LePage subscribes to a much-discredited right-wing claim that failure to comply with the ACA's requirement to get insurance or pay a fine could land a person in jail — though the ACA itself expressly prohibits any criminal penalty.

If you add that to LePage's previously reported belief, shared by only a select few Republican governors elsewhere, that the Supreme Court's ACA ruling allows him to throw tens of thousands of Mainers off MaineCare, we begin to see a picture of the width and depth of the policy confusion experienced by His Excellency the Governor of Maine.

That's the kind of insight into our governor's thinking local audiences expect from our own media. Sadly, we're more successful seeking it in sources from away.