Failed suburban paper tries again in the city

Published in the Portland Phoenix

A branch of the Portland Press Herald that couldn’t keep a weekly newspaper afloat in the suburbs has shifted to a new publication geared to compete directly with the Portland Phoenix.

As described, the new paper will be what the industry refers to as a “faux alt” — a “youth-oriented” weekly that attempts to imitate genuine alternative papers such as the Phoenix. A press release announcing the change says the new publication will include coverage of the local arts scene, as well as “household tips and repair ideas . . ., budget tips, . . . (and) recipes” targeted at 27- to 37-year-old people living between Brunswick and Old Orchard Beach, and inland from Portland to Windham.

Similar efforts by other daily-newspaper companies around the country have resulted in terrible failures, including the closure of the Miami Herald’s Street Weekly in January 2005, after six years of financial losses. And this January, the Tampa Tribune’s attempt, Orange, folded after just 20 weeks of publication. Industry statistics show that daily newspaper readership is nose-diving — especially among younger audiences. These faux alts are an admitted marketing ploy to deliver younger readers to advertisers.

The Press Herald has tried before: in the early ’90s (going up against the alternative Casco Bay Weekly in its heyday) the daily planned Go magazine as a stand-alone publication, but after suffering low newsrack pickup, it was demoted to an entertainment insert in the Thursday Press Herald. And in the summer of 2006, there was the Old Port Times, an advertorial product covering Portland night life that appeared briefly and has never again been heard from.

The staff of the new paper will be substantially the same staff as worked at the Community Leader, a three-year-old effort by a division of the Press Herald to attack the Forecaster (owned by the Lewiston Sun Journal, making the Leader part of a daily newspaper battle-by-proxy) in its home turf of Falmouth and Freeport.

In a letter to readers in last week’s final edition of the Community Leader, its publisher — who is keeping his job — outright admitted that former readers and advertisers “are in good hands with the Press Herald and our competitive publishers” — meaning the Forecaster and the Sun Journal won, hands down.

The new weekly publication’s name reflects the Press Herald’s apparent plan: Switch. And while the paper, like its daily parent, will likely depend at least in part on sources answering questions over the phone, Switch’s top brass appear to be following the Press Herald execs’ lead on handling calls they get from reporters — which is not to return them at all.

Portland Phoenix, the best in New England!

Published in the Portland Phoenix

The Portland Phoenix had its best year ever at the New England Press Association (NEPA) awards banquet on Saturday, taking home 15 awards, including 10 for first place.

We also scored the New England-wide contest’s highest honor — George A. Speers Newspaper of the Year, awarded for overall excellence in editorial content and presentation.

Our advertising and production departments won first place in Advertising General Excellence, the highest honor given for those departments.

Both Portland Phoenix staff and freelancers won first place in Local Election Coverage, for reporting on the 2005 election.

Freelancer LANCE TAPLEY won first place in Government Reporting, for “Burning Money” (February 17, 2006), about how the state failed to negotiate bulk-discount prices for its Low-Income Home Energy Assistance Program, which provides heating oil to poor and elderly Mainers. Tapley also won second place in Investigative Reporting, for his ongoing series on torture in the Maine State Prison’s Supermax unit.

Former staff writer SARA DONNELLY won first place in History Reporting for “Record Keepers” (September 1, 2005), her coverage of Portland historians’ efforts to preserve local artifacts and information. Donnelly also won second place in General News for “Grass Roots Fire Fight” (June 9, 2006), a look at the Maine Green Party’s internal conflicts and struggle to survive.

Freelance writer WHIT RICHARDSON won first place in Sports Reporting for “Sky Society” (July 14, 2006), which profiled the culture of Portland’s Ultimate Frisbee-playing community.

Managing editor JEFF INGLIS won first place in the General News category for “Armory Arts Center” (January 6, 2006), a story envisioning what could become the future of the abandoned South Portland armory. (The building has since been purchased by the city of South Portland and turned into a garage for city trucks and general storage space, as the city council attempts to determine a long-term plan for the building.)

Our advertising and production staff won several awards, as well.

They had a clean sweep of the Local Ad — Color category, taking first, second, and third places. And they won first place in Advertising Campaign, first place in Local Ad — Black-and-White, and second place in Self-Promotion.

Celebrating a year-long effort — alone

Published in the Portland Phoenix

Moes Haven, an alt-rock duo who are just as happy to write and record admittedly “terrible” songs as they are to create good ones, have completed their year-long project of recording a 30-minute album for every day of 2006 (see “An Album A Day,” by Dana Jones, January 13, 2006).

To mark the accomplishment, Matt Farley, one of the band’s two members, will taking a week off work, between February 2 and 10, and listening to his own music (182.5 hours of it) for eight days straight. Farley’s goal is to sit through every song of 2006, in order, without leaving his apartment in Manchester, New Hampshire.

For obvious reasons, he expects to be alone for almost the entire time — except for weekends, when his Moes Haven partner, Tom Scalzo, will make the trip up from Boston to play video games and listen.

Farley has invited members of the media to the party — including representatives of the Portland Phoenix, Late Show with David Letterman, The New York Times, and publications based as far away as Texas, as well as friends and family. “I don’t expect anyone to come,” he says. Perhaps that shouldn’t be a shock: Farley plans to sleep through much of the music himself.

“I have a five-disc changer,” Farley says, noting that he can fit two 30-minute albums onto a single CD. “I can sleep through up to five hours at a time,” before having to wake up and reload the CD changer.

But the effort to create has always been more of what drives Moes Haven than any prospect of what others might define as success. They make “a little money” every month from people who buy selections from their 313-song selection on iTunes. (Farley notes the irony of “strangers paying us to listen to our songs, while our friends and family tell us to turn them off.”)

No one need worry about a live show. “We don’t even know how to play most of our songs,” having written and recorded most of them fairly quickly, and moved on almost immediately to the next.

Next up — apart from a 16-track professionally mastered collection of their best songs from 2006, Victory Is Ours (For Now), due out perhaps in time for the listening party, or shortly thereafter — is a five-year self-imposed silence.

To keep fans on the hook, though, after three years, the group will make some live recordings of new songs and secretly stash them between the pages of books in libraries around New England, as detailed in the last cut on the album that showcases the best songs they wrote in December. It’s called “Moes Haven’s Five Year Plan,” and describes what the band hope will become a popular treasure hunt for their newest material. If history is any predictor, the band’s members will be the only ones to hear nearly all of those songs, too.

On the Web
Moes Havens: moeshaven.com

Phoenix freelancer honored by Maine lawyers

Published in the Portland Phoenix

Lance Tapley, a longtime freelancer for the Portland Phoenix, has been honored with the Excellence in Legal Journalism Award from the Maine State Bar Association, recognizing his work investigating inmate abuse at the Maine State Prison. Tapley will be honored at a dinner next week.

Tapley’s prison features — the first installment of which won first place in the long-form-news-story category in the nationwide competition held by the Association of Alternative Newsweeklies in 2006 — has continued for more than a year. The Portland Phoenix series has exposed physical and psychological torture of prisoners by guards, the failure of prison officials to care for mentally ill inmates, the unfulfilled promises of top-level state administrators to make reforms, and efforts by staff in the office of the state’s attorney general to obstruct court orders seeking to improve inmate treatment.

Mainers lead coverage in Mexico and Minnesota

Published in the Portland Phoenix

It might be a bit early to plan your spring break, but whether you head for the snowdrifts of the Great Lakes states or the sun of coastal Mexico, Mainers are already there, set to help you figure out how best to spend your time.

Chris Harte, a former publisher of the Portland Press Herald/Maine Sunday Telegram (when they were owned by Guy Gannett), will soon take up the reins as chairman of the Minneapolis Star-Tribune, Minnesota’s largest daily newspaper, after the surprise December 26 announcement that paper would be sold to an investment firm Harte helps lead.

The paper’s previous owners, the California-based McClatchy Company, made news last year by purchasing 12 newspapers from the Knight Ridder newspaper company, for which Harte also worked in the late 1980s.

Harte, an heir to the Texas-based Harte-Hanks newspaper fortune, who lives in Cumberland Foreside and has an office in downtown Portland, is a major investor in the rapidly growing Current Publishing weekly-newspaper empire in Southern Maine. The group he is working with on the Star-Tribune deal also bid on the Philadelphia Daily News and the Philadelphia Inquirer, which became available as part of the McClatchy-Knight Ridder deal, but ended up not being the winning bidder.

In warmer climes, Aran Shetterly (a Maine native and brother of Phoenix columnist Caitlin Shetterly) and his wife Margot Lee Shetterly have launched what may be the key to the mother of all spring-break trips: Inside Mexico, a monthly magazine for English-reading residents of, and visitors to, our southern neighbor.

To date, the magazine has put out two issues, which have included news and features about English-speakers in Mexico, with an emphasis on improving the quality of readers’ lives in that country. Articles have included tips on how to make sure your American-bought car is legal to drive in Mexico, tips for understanding Mexican politics, traditional recipes, and explanations of cultural icons.

The Shetterlys say there are more English speakers in Mexico than the entire population of Maine, and are distributing the paper in urban and tourist centers throughout the country and in PDF form online (at insidemex.com) to reach as many of them as possible.

Check them out before booking your clothing-optional solar pilgrimage, and make sure their bar and restaurant listings expand from Mexico City to the coast. You wouldn’t want to miss the hottest spots west of Havana.