Thursday, October 18, 2001

Sunrise launches new marketing push

Published in Interface Tech News

MANCHESTER, N.H. ‹ In its first big self-promotion move, 10-year-old design engineering services firm Sunrise Labs is gearing up to unveil its new facility on Oct. 19. The company moved from the Ammon Center at the Manchester airport to Auburn, N.H.'s Wellington Business Park.

"This is really our first foray into marketing," said John MacGilvary, Sunrise's vice president of sales and marketing. The grand opening will give the company a chance to woo existing clients and prospects, in a bid to continue its rapid growth.

The privately held company has been growing about 40 percent per year, and needs the new space to continue expanding its workforce apace, according to MacGilvary. Sunrise Labs presently employs 35 people in the new facility ‹ occupied in January and now "fully ramped up," he said.

In 1999, the company won a "Decade of Design" award from Businessweek magazine for its part in designing an electronic voting machine accessible to people in wheelchairs. The machine, first sold in 1990, is now standard equipment at polling places, according to Businessweek.

MacGilvary said that was just one example of the company's design capabilities. Targeting customers in mature industries, Sunrise Labs has also built valves, valve actuators, and software valve controls for industrial applications, and is now working on the next generation of controllers for mammography equipment, he said.

With many companies working to reduce the cost of goods and moving toward more efficient design, the company said it is doing well, even in the economic downturn.

"Companies are using this time to regroup," MacGilvary said, which means more business for Sunrise Labs. He added that many of the company's clients say they outsource a lot of business, with mixed results, but often say Sunrise Labs exceeds expectations.

The company is seeing some effects from the Sept. 11 terrorist attacks, as well, MacGilvary said. Companies that had been moderately interested in security and military applications for some of Sunrise Labs' work have increased orders, in some cases, doubling them. The company thought interest had spiked in June, MacGilvary said, but "now it's really taking shape."