Published in Interface Tech News
NASHUA, N.H. ‹ In a deal that may bring in an extra $1 million in the first quarter of this year, ManageSoft has formed a partnership with San Antonio, Texas-based CRV to market ManageSoft's network-aware software inventory and license-monitoring products to U.S. government agencies.
"You've got to get on the GSA list to be able to sell to the government," said William Davenport, ManageSoft's marketing communications manager.
The process of getting on the General Services Administration's approved contracts list is time consuming, but can be avoided by selling products through a company already on the list. Although government agencies can buy items from companies not on a GSA contract, it requires extensive paperwork.
According to Davenport, CRV has a GSA contract and a strong presence in government and corporate sales environments, making a partnership attractive to ManageSoft. CRV plans to integrate ManageSoft products into the services it already offers governmental and corporate clients, Davenport said.
"Any company that is going to be successful needs to have partnerships," Davenport said.
The CRV deal is not ManageSoft's only such agreement, and sales have been climbing since the Oct. 1 release of ManageSoft's latest software package, ManageSoft 6.0. The company changed its name from Open Software Associates and the name of its product from NetDeploy Global at that time.
IDC senior research analyst Fred Broussard said that ManageSoft will be competing with well-entrenched vendors, but the technical superiority of the company's software should help them break in, along with deals like the one with CRV, offering "partners who can help deploy new software throughout the enterprise."
With companies demanding faster return on investment and speedier software deployment times, Broussard said, tools like ManageSoft 6.0 can be very helpful to consultants brought in from the outside to make new software installations work. With partnerships like CRV's, he said, ManageSoft should be able to make a strong showing.